Promoting your own book is definitely a skill that needs imagination and practice. I know I have touched on this subject before, but it is such a necessary part of selling  a book.

It is a fine and narrow line between needing to keep your book out there in the public eye and looking needy.

The amount of time spent thinking about witty tweets or clever posts has to be weighed against the time spent not writing and working on your next book. If you have billions of followers it will be worth it, otherwise I am unsure if it is time well spent. It is productive when your publisher or agent is promoting you because  you will  be re-tweeted, especially if you are included with other writers, and these posts always look glossy and professional.

Apart from following my writer friends I have always been wary of twitter and only started to use it regularly becauseI was politically motivated to follow interesting and knowledgable people who felt like I do. There is a comfort in that, even if it is an illusion that you can  keep your finger on the pulse of change in any meaningful way.

I follow and my followers grow because we have the same passionate beliefs and hopes for the future but this does not translate to any other sort of posts. People who follow you for  your political views are not going to read or repost promotions of your fiction. I mostly, safely, retweet other peoples’ opinions so I am a blank canvas in any case.

Instagram and Facebook are easier, fun platforms in which to talk to people about yourself and your books but you have to be an innovative and clever promoter to intrigue and encourage readers to buy your book rather than seem pushy and repetitious.

You also have to post often and regularly to build up followers and this takes precious time. There are writers  and creatives out there who are seamlessly good at this. I admire  and envy their skill and effortless way of promoting their work. It is an art form and one I clearly understand as vital if you want to succeed.

It is also sometimes an illusion, those endlessly colourful photos of a constantly busy, succesful life. We rarely post of the set-backs or life in-between. When someone is honest  and courageous enough to admit to rejection or writer’s block, or depression or illness I am full of admiration and immediately interested and go and look for their work.

Happiness and any success can go up and down like a see-saw and self promoting books is part of the job. The exciting bit is the writing of, the hard bit is gathering readers, but it is all one job. All we can do is give it our best shot and go on writing our stories…

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